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    The Best Version of You

    Welcome to IUS

    IUS is the curated home of everything the modern woman needs for healthy and happy living. We’re here to motivate, empower and celebrate women whilst providing the knowledge, expertise and unique products for the perfect wellbeing journey. 

    Founded by Amor Alonso and Sufeena Hussain in 2023, IUS is about giving women in the region a new lease of life through modern and progressive lifestyle supplements and advice. Alonso and Hussain are passionate about healthy living and self-care and saw a gap in the market for successful women like them – who are time poor but hungry for advice and products to improve their health and wellbeing. Female libido, improved energy and menopause relief stood out as un-served areas in the MENASA region and this is where they chose to concentrate at launch – with IUS supplements that are made of 100% natural GMO-free ingredients and are also vegan and gluten-free.

    At the heart of the brand are the IUS writers and experts, who are here to keep our community inspired, and in-the-know about everything from the newest health, beauty, fitness and wellness trends to creating a safe space to discuss sexual health, finances, motivation and mental health.

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